Focus Wonders Gallery
Digital marketing campaign that built a photography community and demonstrated full-funnel campaign development, multi-platform execution, and organic growth techniques.
How It All Started
During our digital marketing course, we noticed a gap in Toronto’s creative community. While the city had incredible photography talent, emerging artists struggled to gain exposure beyond traditional social media limitations.
Our team of five students decided to tackle this challenge by creating Canada’s first digital-native photography gallery focused exclusively on community building and authentic artistic discovery.
As the project’s Digital Marketing Lead, I spearheaded the brand strategy, content development, and multi-platform campaign execution that would become Focus Wonders Gallery.
- Academic Project at Humber College
- 5 - Person Collaborative Team
- Digital Marketing Strategy Focus
- Toronto Photography Community
Brand Identity
Logo Design
Clean, minimal circular logo representing creative focus and community connection
Color Palette
Contemporary minimalism with soft pastel accents reflecting artistic creativity and approachable community
Typography
Elegant typography combining modern readability with artistic personality
Strategic Approach
Content Strategy
Educational Focus: Photography tutorials and technique guides
Artist Spotlights: Featured photographer profiles and portfolios
Community Building: User-generated content and engagement
Local Connection: Toronto-specific photography content
Multi-Platform
Website Hub: focuswonders.wixsite.com as central platform
Instagram: Daily community engagement and features
Pinterest: Long-form inspiration and tutorials
SEO Focus: Organic discovery through valuable content
Multi-Platform
Website Hub: focuswonders.com as central platform
Instagram: Daily community engagement and features
Pinterest: Long-form inspiration and tutorials
SEO Focus: Organic discovery through valuable content
Content Creation Showcase
A glimpse into our multi-platform content strategy and visual storytelling approach
Portrait Photography
Mastering techniques for captivating portrait photography
Creative Techniques
Exploring innovative approaches to visual storytelling
Equipment Guides
Essential gear recommendations for emerging photographers
Location Scouting
Finding perfect spots for stunning photography in Toronto
focuswondersgallery
focuswondersgallery This week’s featured artist showcase…
focus_wonders
Unveil the magic of moment captured in every frame
focuswonders.wixsite.com
Blog
Portrait Photography Tips
Mastering the art of captivating portraits…
Project Achievements
Building meaningful connections and authentic community engagement through strategic digital marketing
Skills Demonstrated
- Brand Strategy & Development - Created comprehensive visual identity and brand voice from scratch
- Content Marketing - Developed educational blog content that drives engagement and builds authority
- Social Media Strategy - Executed platform-specific content strategies across Instagram and Pinterest
- SEO & Analytics - Implemented keyword research and performance tracking for optimization
Key Takeaways
- Creative Industry Expertise - Understanding how to market visual arts and creative communities effectively
- Community-Driven Marketing - Building authentic relationships generates better ROI than traditional advertising
- Data-Driven Decisions - Using analytics to guide content strategy and platform optimization
- Startup Mindset - Successfully launching and growing a brand from zero with limited resources